Essential & More

Light from the darkness. Color can affect our mood. The important thing is to find the connection. Sunny colors depict a rainbow of hope, and classic colors create a calm and stable atmosphere.

Organic fashion

The value we give to materials and crafts is increasing day by day. We respect nature, stay in nature, and work tirelessly for nature. Circular design is a zero-waste design, aiming to seek solutions that can solve increasingly serious environmental and socio-economic problems, and the design respects the environment more. The production cycle has been redesigned to reduce waste; the design of clothing, accessories and items adheres to the principle of durability, making repairs a new habit. The new trend is to re-evaluate what we use, and to clarify when the boundary is sufficient. Therefore, 'active' design and item design with extraordinary characteristics reflect safety, sustainability and practicality. In the design, this concept is embodied in simple, refined, and minimal lines, which are presented through round, peaceful and warm shapes. Pastel color tone, slightly brown, exudes a warm and comfortable feeling, with gray, neutral brown, black, and even combined with white, showing a unique graphic charm.

Brand new community

Nothing is more free, more carefree, and more energetic than childhood. This mood can make people of all ages better, let us see the world in a more vivid color, let us not be too harsh, let us project ourselves into the world like an amusement park. It is in this context that various voices come together to express their desire to make the future better. This desire is communicated through interesting channels and supported by technology. It is spread through music, fashion and art, and even expressed through virtual reality. Everything is influenced by modern retro style. From patterns to fresh colors, it exudes a retro atmosphere.

Bona fide

We are in an era that is inseparable from the Internet, and we are increasingly immersed in the new virtual world. We are beginning to realize that we need to explore new intimacy through ourselves and others in order to restore our 'humanity' and discover new ways of collective connection based on sharing feelings and experiences. The first 'feel' we need to re-explore is touch, which is the most direct feeling, which can convey human warmth and empathy, and is also the easiest to be perceived. We started with shared experiences and constantly evolving creative collaborations, which are full of empathy, allowing us to experience surprise, joy and kindness in our daily work. We can finally put the phone aside and disconnect from the network. In the product design, the shape is simple, refined and smooth, interpreting the minimalist style and simple and timeless beauty. Unusual textures, such as folds and bubble effects, highlight the unique charm of the shape. The color is clear and soft, usually with gray, beige, orange and black, or the purity of white is used to enhance its brightness.